Fluid Craft

Brand audit

Understand how your brand comes across online

We look at your live site and explain, in plain language, how clearly your brand comes across, where it feels inconsistent, and exactly what your team should tighten first.

Coming soon

This audit is not available yet. Check back soon.

What is brand?

Brand is how people recognise and understand who you are and what you offer.

The questions on your mind

  • Do visitors quickly understand who we are and what we offer?
  • Does the site feel consistent from page to page?
  • Where does our message feel weak or confusing?
  • What should we tighten before a bigger redesign?

Here's how it works

  1. 1 Give us your website URL
  2. 2 We review your site and prepare the findings
  3. 3 You get a shareable report with priorities and next steps

A report you can act on

  • A shareable report on how your brand comes across on the website
  • Plain-language notes on unclear messages, uneven tone, and visual inconsistency
  • Concrete gaps visitors will notice today
  • A clear order of what to tighten first
  • No brand book upload or workshop required to start

What we look at

  • Homepage and key brand landing pages
  • Positioning and messaging clarity
  • Tone of voice consistency across pages
  • Visual identity coherence (type, colour, imagery)
  • Story alignment between homepage and deeper pages

For teams like yours

  • Make the brand clearer on the website

    We show you how visitors see who you are and what you offer, and where that picture gets fuzzy.

  • Spot inconsistency before a redesign

    The report highlights where the message, tone, or look drifts as people move between pages.

  • Align the team around what to improve next

    You get a shareable view of the gaps, without uploading a brand book first.

  • Stop looking inconsistent across the site

    We call out message and visual drift visitors will notice as they move between pages.

  • Don’t blend into competitors online

    The report checks how distinctive your website brand actually feels.

  • No more starting brand work without a clear baseline

    You get a fast, shareable snapshot of the website brand before bigger creative investment.

A few things people ask

Common questions about what we need, how fast you get the report, and what is included.

What do you need from us?

Just your website URL. You do not need to upload brand guidelines or join a workshop to start.

How quickly will we get the report?

Most reports are delivered within hours after you send your website URL.

What will we receive?

A shareable report on how your brand comes across on the website, with clear recommendations and priorities.

Is this a full rebrand?

No. It is a practical report based on your live website, designed to clarify what to improve next.

Can I get this through a subscription instead?

Yes. Order this audit as a one-off, or subscribe for ongoing access to audits in your plan plus design and content requests.

This audit is coming soon

It is not available yet. Browse other audits while you wait.

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